Moleskine 18-month Diary Campaign
Moleskine’s18-month Diary Campaign
「Where I see my 18 months later self.」
We created key visuals and in-store displays for Moleskine’s campaign.
The 18-month diary is used in various situations for various purposes; they then become a personal tool to express themselves.
We unfolded campaign focusing on 3 different purposes; business, private, and creative, and collaborated with a person from each field.
It uses actual hand-written samples to show its specialty.
Business collaborator: Tatsuhiko Tategami (Digital analyst / diary critic)
Private collaborator: Yoko Ohisama (Recruiter and trainer at a stage-art Company/diary workshop organizer)
Creative collaborator: haru. (Chief editor at HIGH(er)magazine)
The first to display in Tokyo will be in LOFT Shibuya.
It will be displayed in LOFT Ginza, LOFT Nagoya, Tokyu Hands Umeda Branch, and other general stores and stationery shops throughout Japan.
■Details of Display at Shibuya LOFT
Location: LOFT Shibuya B1F Stationeries Area
Opening hours: 10:00〜21:00
Display period: 7th (Fri.) 〜 30th (Sun.) Jun.
Details: Moleskine JP facebook